Major consumer launch for mouth ulcers

Do you ever get that irritating ‘run down’ feeling closely followed by a soreness in the mouth and before you know if ‘Ouch!’ you have an ulcer?

If you are one of the thousands of people who suffer from ulcers regularly you may welcome the news that a new treatment is available that speeds up the healing process and requires just one application. Our client, the UK’s largest supplier of value medicines and healthcare products Galpharm Healthcare, asked us to help with the major consumer launch of the new Mouth Ulcer treatment.

Using our contacts on the national women’s magazines, we negotiated a series of product trials, in Zest, Top Sante and Real magazine. We also ran giveaways, competitions and reader offers in a number of the women’s titles and secured features on Radio 5, Radio 2 and Talk Radio.

The media launch create a massive consumer response, with over 5000 product requests from the magazines and Galpharm Healthcare securing distribution in Boots and all the major supermarkets. “The hardest job was getting a panel of people together to trial the treatment at the time they had an ulcer,” explains Marina Wood of Dragonfly PR.

“We held a media launch in London and gave away product samples and press packs to all the health editors and freelance health writers. The results in terms of national press coverage were brilliant and it’s a great start to what looks like becoming a brand leading product.”