School lends a helping hand with company logo
Dragonfly Public Relations practised what it preaches and showed that businesses can benefit from involvement in educational projects, by asking pupils at Wentworth C of E Junior School to design its new company logo.

Marina Wood founded Wentworth-based Dragonfly PR, when she recognised a gap in the market for a Public Relations company that had the skills and expertise to promote business involvement in community and educational activities.


“The children had some really inspirational ideas about how our logo could look and how it would reflect our qualities of being bright, dynamic and memorable,” Marina Wood, Dragonfly PR director explains.

“Much of the work we do involves promoting business involvement in educational and community activities and it is very rewarding to see the enthusiasm and creativity of young people applied to work-related projects.”

Rebecca Burden of Year 3 at Wentworth School produced the winning design, with Frazer Mason and Steven Sworowski as runners up in a competition where the standards were so high that many of the entries will be showcased on this page.

“We explained to the children how a PR company helps to make the news that fill their newspapers and magazines and demonstrated who we put an advert and a press story together,” explains Marina Wood. “The children quickly grasped what a logo was and came up with a number of designs for Dragonfly that were colourful and memorable.”