Lights, camera, action!

We helped two young apprentices become headline news when we alerted BBC TV to the success of a new vocational scheme for pupils at five Derbyshire schools. Thirty two pupils had completed their engineering studies with our client NLT Training Services and over three quarters of them had secured full time Apprenticeships with local businesses at the end of the course. The documentary showed the value of vocational training and how it helps stimulate interest in an industry that is suffering from the skills shortage.

We invited BBC TV to produce a documentary about the success of the programme, which involved filming Jamie Shinfield and Robert Dods at their new workplace – R&D Tool and Engineering in Derbyshire. Jamie, Robert and their manager John Brown achieved their fifteen minutes of fame, which resulted in a tremendous response from colleagues, local businesses and customers.

“Jamie and Robert did really well and appeared confident and relaxed on screen,” explains Marina Wood of Dragonfly PR. “They seemed to take everything in their stride and it certainly resulted in some great publicity for their company as well as for our client NLT. Well done!”