Dragonfly Makes It Home Sweet Home For JELD-WEN

JELD-WEN achieved a tremendous response to its showhouse at the Ideal Home Show, with our support. We produced press packs on behalf of the World-leading joinery manufacturer and invited consumer and trade media, as well as radio and TV, with impressive results.

The BBC, GMTV, Yorkshire TV, Channel 4, Sky TV, plus many homes, women’s and lifestyle magazines visited the showhouse during press day for interviews with the JELD-WEN sales team. Celebrities Zoe Ball, Linda Barker and Channel 5’s Justin and Colin, also took a trip round the house, as did celebrated designer Sir Terence Conran and architect of the ‘Gherkin’ Norman Foster.

“We are delighted with the coverage we achieved at the Ideal Home Show, which is part of the consumer campaign we are carrying out for JELD-WEN,” explains Marina Wood, Director of Dragonfly PR. “We secured over £1.5m of coverage and have several features planned with homes and women’s magazines for the coming months. As one of the biggest consumer shows of the year, the Ideal Home Show is the perfect opportunity for us to give our key editors a view of these high quality products, with some fantastic results!”

Dragonfly Public Relations provides support for companies in planning media relations for exhibitions and producing press packs. It is important to ensure all opportunities are maximised and we can handle all media enquiries and prepare in-depth features on company’s behalf. Marina adds: “The last thing a company which is exhibiting at a major show needs to worry about is dealing with dozens of press enquiries and providing editorial for catalogues, show previews and websites. We take care of all this to help make sure our clients receive the best coverage possible!”