As easy as ACD See!

Dragonfly PR has secured a major new contract win with US-based photo-software specialist ACDSee.

The agency has devised a media relations campaign to target the professional and amateur photography titles, as well as the national press, to launch a new suite of digital photo-software.

The campaign, which will run throughout 2009, will include a major product launch and individual software demonstrations to key editors, plus supporting the company’s attendance at both UK and international exhibitions.

A spokesperson for Dragonfly Public Relations Ltd said: “We are delighted to be working with ACDSee to helping them establish their brand in the UK and mainland Europe. We work with a number of US-based companies and this really does show how our media service has truly global reach.”