JELD-WEN

One of the World’s largest joinery companies was looking for a way to establish itself as the leading name in the UK internal doors market. When this fantastic opportunity came literally knocking on our door, we rose to the challenge.

The company had bought out two well known British brands within the joinery sector – Boulton & Paul and John Carr, which, when combined, have over 150 years of history!  JELD-WEN, a US-owned company, is relatively new to the UK, so our role was to increase awareness significantly amongst consumers and the trade and generate sales of products through merchants and stockists.  

The first thing we did was to seek maximum publicity for the house that JELD-WEN built at the Daily Mail Ideal Home Show in London. From there, we devised a national PR strategy for the consumer and home interest magazines, with great success in publications such as House Beautiful, BBC Good Homes and Elle Décor. 

We also design and edit the quarterly newsletter to customers and staff, keeping all parties up to date with the latest new products, trends, technical bulletins and human interest stories.

www.jeld-wen.co.uk