Eurocell Building Plastics

Eurocell Building Plastics (EBP) was looking for better awareness of its depots across the UK, so we delivered a knockout campaign with celebrity sportstars!

Every month, EBP opens new depots and each branch needs PR support both in the trade and local press to make customers aware of the amazing range and service they offer (they now have over 90 depots nationally).  As a manufacturer and stockist of building plastics, including soffits, fascias and guttering, they wanted to appeal to builders, roofers, fabricators, installers and DIY’ers.  We organised a series of events to help raise awareness, the latest of which included a guest appearance by three of the World’s greatest sportsmen: Ryan Giggs, Ricky Hatton and Amir Khan. The result was coverage for EBP on Sky, GMTV, plus most of the national press and all relevant trade magazines.

The monthly newsletter we write and design on their behalf is also an excellent method of keeping customers informed of developments, along with the latest new depot openings.  Every month our team is out and about across the country, gathering stories and taking photographs to keep the newsletter lively and interesting.  The results have been tremendous, with thousands of new customers signing up for trade accounts every month.

www.eurocell.co.uk