What we do...
Media Relations
We work with organisations to improve their internal and external communications and create and maintain a positive image. Whether you are looking for consistent coverage in the regional press, a national media campaign or industry features in key trade publications, we have the expertise to help. Whatever your media requirements, we will ensure that your product, service, event or good news story gets in front of the people that matter, whoever they may be. Having a wealth of industry experience and contacts with the relevant media, we are experts in communicating your key messages to customers and prospects. If you have ever wondered which magazines generate the best response, then we have the answers and can deliver results time after time.
Copywriting
For many companies, putting together the copy for a brochure, website or leaflet can be a time-consuming task. Our role is to take away this headache, providing you with literature that is engaging, convincing and totally suited to the market you operate in.
Whether it is for consumer, public sector or business to business audiences, we provide the words that deliver your key messages in a credible, concise manner.
Corporate Literature
Creating the right impression through corporate literature is crucial. More often than not it is what your customers use to judge the value of your products or services. Our designers are highly experienced in creating brochures, direct marketing material, annual reports and other literature that reflect the professionalism of your organisation, giving you the profile and positioning you need to secure even more business.
Newsletters
Newsletters provide a really effective way of communicating with your customers, prospects and stakeholders. We project manage the whole process from identifying stories, interviewing contributors, researching technical information, drafting the copy, gaining approval and organising photographs, before designing the newsletter and organising print, if required. Our approach is simply to take care of everything on your behalf.
Whether you prefer online or printed newsletters, we have the ability to respond, providing a format that is lively, engaging and, wherever possible, interactive. This ensures your newsletter generates the response you are looking for, keeping your prospective clients informed and improving your relationships with existing customers.
Online campaigns
Many of our clients recognise the importance of online campaigns that reach their target customers in a simple, but effective way. The internet is the most globally-available marketing channel there is and, as such, is a natural medium for Public Relations.
We are experts at producing Search Engine Optimised (SEO) copy for websites, e-PR and copy for email-shots. If you are looking to boost sales, inform, inspire or educate online, then we can help.
Events management
Events are an exciting and intuitive way of connecting with your customer base. We are skilled in planning and organising events, from press briefings with key editors to major exhibitions, conferences and product launches. For an event to run smoothly, it must be well organised in advance. We provide that safe pair of hands that makes the whole thing run smoothly, leaving you to concentrate on what you do best, rather than worrying about whether things will go to plan.
Market Research
Many of our clients ask us to research the market for them – find out what competitors are doing, what customers are looking for, what the future trends will be and where sales opportunities lie in new markets or countries. We provide a comprehensive market research service from conducting street and telephone interviews to reporting back with specific facts and statistics that help you make a more informed judgement on the future of your business activity.
Through systematically gathering, recording and analyzing data and information about your customers, competitors and marketplace, we can help you to determine your future sales and marketing strategy or simply to launch new products or services and increase your sales in exciting new ways.